Founded by Abídèmí Ṣọlá—affectionately known as Biddy—is a UK-based brand making waves in the shapewear industry. With a bold, unapologetic approach to body confidence, GWB offers premium shapewear designed for everyday wear, fitness, postpartum recovery, and special occasions. From sculpting bodysuits to supportive waist trainers and control leggings, every piece is crafted with real women and real bodies in mind.
The brand’s product line continues to evolve with the latest trends. Among their most in-demand pieces are low-back bodysuits perfect for backless dresses and summer events, as well as postpartum wraps and waist trainers built with comfort-first compression. GWB’s snatching leggings—combining the power of shapewear with the practicality of activewear—are a staple in many wardrobes. And with their upcoming launch of on-the-go shapewear packs, GWB is once again proving they understand the needs of women who are always on the move.
This summer, the brand is taking their mission on the road with a nationwide pop-up experience across the UK. These pop-ups are more than just retail events—they’re tailored fittings, expert advice, exclusive bundle deals, and a chance for customers to discover their perfect fit in a welcoming, supportive environment. GWB’s team recognizes that no two bodies are the same, and their personalized approach reflects that ethos at every touchpoint.
Beyond their product offerings, GWB is also opening doors for collaboration with fitness influencers, wellness retreats, and beauty clinics. With plans to expand into department stores and secure new stockist opportunities, the brand’s growth shows no signs of slowing.
More than just shapewear, GetWaistedWithBiddy is a movement built on empowerment, authenticity, and celebrating every body.
Website: www.getwaistedwithbiddy.com
Social media @getwaistedwithbiddy
Q: What inspired you to start GetWaistedWithBiddy?
The foundation of my brand, GETWAISTEDWITHBIDDY, was laid in my childhood. I vividly remember my mother, always wearing a corset or undergarment beneath every outfit. From her, I learned that shapewear isn’t just clothing; it’s a powerful foundation that empowers confidence, allowing you to shine without limits. My own journey, transforming from victim to advocate, became the cornerstone of this brand, turning personal experience into a beacon of hope for others. “I saw a significant gap in the market” I realized. “Women craved sculpting that genuinely worked, looked good, and didn’t compromise on comfort. I wanted to create shapewear that speaks to real life, not just fleeting aesthetics”.
Q: What makes your brand different?
“We combine luxury aesthetics with real-world practicality. Whether it’s fitness, postpartum
recovery, or a big night out, our products are designed for women who move — and want results that feel as good as they look.”
Q: What’s been your proudest moment?
The true magic happens at our pop-ups. When women try on our products and exclaim, “I’ve never felt this confident before” that’s the heart of what we do. It’s incredibly rewarding. We’ve even had men approach us, saying, “Thank you for making our wives more beautiful” And for women who’ve been let down by online ads, their relief is palpable: “I’ve bought so many shapewear pieces from Facebook adverts, but they’re always low quality and never hold you the way they show in the ads.”
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